The Logical Mistake That Almost Doomed My BusinessThe restaurant was struggling. The bills were barely getting paid and making payroll felt like a high-wire act that could go wrong...
The Hidden Message In The Famous New Coke BlunderIf you’re in business or marketing you know all about the Pepsi Challenge which led to New Coke. If you need a quick refresher, here it...
Buying “the name” is smart“You‘re just buying the name” In the 1950s the Soviet Union didn’t allow brands. Brands stood in direct opposition to the idea of...