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SPRINKLES ARE FOR WINNERS
Mar 19, 20243 min read
Compete Or Die
It is great to believe that your product or service is so differentiated that you do not need to compete. Competition is some barbaric...
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Mar 18, 20242 min read
The Logical Mistake That Almost Doomed My Business
The restaurant was struggling. The bills were barely getting paid and making payroll felt like a high-wire act that could go wrong...
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Jan 5, 20242 min read
The Hidden Message In The Famous New Coke Blunder
If you’re in business or marketing you know all about the Pepsi Challenge which led to New Coke. If you need a quick refresher, here it...
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