SPRINKLES ARE FOR WINNERS

It is great to believe that your product or service is so differentiated that you do not need to compete. Competition is some barbaric...

The restaurant was struggling. The bills were barely getting paid and making payroll felt like a high-wire act that could go wrong...

If you’re in business or marketing you know all about the Pepsi Challenge which led to New Coke. If you need a quick refresher, here it...